Young, dynamic and multifaceted! These are the defining qualities of the VIENNAFAIR – THE INTERNATIONAL CONTEMPORARY ART FAIR FOCUSED ON CEE.

The VIENNAFAIR reflects the dynamic developments taking place within the international art world and has established itself as a regular fixture in the international art events schedule.

• A regular fixture for collectors, connoisseurs and media representatives from all over the world!
• 107 galleries from 22 countries
• 18% increase in visitor numbers
• Successful cooperation with well-known museums, art houses and collections.

Read more on the VIENNAFAIR 2007:
Press release we have sent out to the media

Photo gallery

Here you can find the participating galleries 2007:
Galleries

Focus on CEE

The focus on central and eastern Europe is a significant part of the VIENNAFAIR.

Thus, for those galleries based in Estonia, Latvia, Lithuania, Poland, the Czech Republic, Slovakia, Hungary, Slovenia, Croatia, Russia, Ukraine, Georgia, Serbia, Bulgaria, Romania, Montenegro, Albania, Bosnia-Herzegovina and Turkey we have created a special opportunity to take part in the VIENNAFAIR – the so-called BRIDGE AREA.

The Bridge Area was established to provide a platform for galleries in the above countries enabling them to participate in the VIENNAFAIR at specially reduced prices. Additionally, Erste Bank has also sponsored a limited number of selected galleries from central and Eastern Europe.

Galleries BRIDGE AREA 2007

Gallery Prize

The Vienna Chamber of Commerce founded the prize for the best stand presentation, endowed with an amount of € 5,000. In 2007 the prize has been awarded for the third time. The winner was assigned of a five member jury.
Award winner 2007: Gallery layr:wuestenhagen contemporary

Collector's Programme

In 2007, the VIENNAFAIR collectors’ programme was taken advantage of by a large number of well known collectors. Panel discussions, guided tours, conversations with artists, exhibitions in galleries and on site, openings, gallery breakfast, cocktails and dinner with collectors and curators
are all being planned for 2008.

High impact with immense creativity

The VIENNAFAIR 2007 campaign was charming and attracted a great deal of attention. The communications activity was able to arouse curiosity in the entire catchment area of the VIENNAFAIR encouraging art enthusiasts to visit the VIENNAFAIR.

In detail:

• High profile, well-targeted outdoor advertising campaign (jpg, 474 kB) on large and small surfaces
• Special VIENNAFAIR supplement with Die Presse
• Ads and mutual cooperation with the highest circulation daily papers and magazines
• Ads in national and international trade magazines
• Intensive PR and media work
• Successful direct mailing campaigns with well-known museums, art houses and collections
• Online promotion and e-marketing activities
• Significant advertising pressure generated by galleries: Free promotional materials provided by Reed Exhibitions Messe Wien – business calling cards, stickers for correspondence, posters for gallery showrooms, VIP package with a variety of invitations, special guest tickets, free tickets and visitor fly posters

Our services for your success

The organisers, Reed Messe Wien, will also be providing the perfect infrastructure and support network for a successful show in 2008:

• 2 parking garages, 1 underground garage and parking space around the area provide exhibitors and visitors with 4,500 convenient parking spaces
• Fair kindergarten for the children of exhibitors and visitors - professional entertainment, activities and care provided
• Press centre with copying, fax and internet services
• Restaurants, cafés, bars, newsagents and a copy shop round off the on site services
• Reed Business Academy (run by Ernst Consult):
• Professional trainers get you and your staff ready for the show! Trade fair success can be coached - see: www.reed-academy.at
• On request the Reed Visitor Service Centre organises your travel arrangements, your time at the show and a successful stay in Vienna